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Ad Copy Advertorials Annual Reports Ballot Issue Book Brochures Corporate Identity Corporate Profile/History |
Direct Response E-newsletters Fact Sheet Feature Articles Flier Fundraising Collateral Magazines
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Marketing Communications Plan Newsletters (print) Personal Profiles Press Release Special Reports Theme/Tag Web Sites |
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All that Glitters Jewelry |
Goode Agency |
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Susan’s feature articles, Web content, advertising campaign copy, advertorials and more help communicate St. Mary-Corwin’s mission internally and externally. Her writing synthesizes complicated medical issues and processes and is always focused, compelling and on time — even on short notice. I wish I could hire her full time! In non-profit community revitalization, the subject matter can be quite complex, yet Susan wades through the detail to arrive at its essence. Similarly she’s a gifted verbal communicator, asking questions to arrive at key issues quickly. She is one of the most effective writers with whom I’ve worked. She makes almost any subject fascinating. Susan McConnell's approach is both thoughtful and highly creative. She takes the time to understand the agency's needs and the message to be conveyed. One of her hallmarks is the ability to translate the client’s key mission into a product that “hits home” with the audience. Whether writing human-interest stories, producing a media ad, putting together a marketing campaign or consulting on a project, Susan’s services are top quality and delivered with no less than unparalleled professionalism. Quality of product — great. Professionalism and expertise — great. Cost — very competitive. Susan asks good questions, gets the job done well and quickly. I definitely recommend her! Susan has a unique ability to tell a story in a clear and compelling manner, while creating a personal connection with the reader. No matter the style or subject matter, her words paint a picture… shape an opinion… or set the record straight. In all cases, it’s writing that works. Susan took the time to find out what I was really trying to say with my business brochure. Her creativity is impressive. Now I’ve got a brochure with great curb appeal that reflects my knowledge, experience and character. Working with Susan was money well invested! She’s a true professional—delivers what she promises, accurately, in a timely fashion. Susan asks the right questions and is respectful of her client’s time. Susan’s coaching gave me fantastic ideas, valuable feedback and a “safe” place for me to address concerns. She helped me learn to think differently. She’s an awesome creative resource. The Marketing and Communications Plan she developed for us is wonderful — it keeps me on track! I can’t recommend her enough. Susan has that freelancer valued ability to understand what she’s writing about, just like someone within the organization. Her finished work is always accurate and well crafted. The organization that Susan has brought to the copywriting side of the project and how it was presented to me was outstanding and really helped the process! Susan condenses an overwhelming amount of information into a manageable piece while retaining all pertinent data. She turned a collection of dull reports into a highly readable, accessible document. She is completely reliable and conscientious, a valuable team member. I recommend her with the highest regard and enthusiasm! Susan’s fluid writing style creates a story far beyond expectation. She’s a real talent! You are such an asset to us. Thank you, thank you, thank you. I’ve worked with Susan for more than 13 years. As a partner, she is efficient, and wastes no time getting to the heart of the matter. I’ve witnessed the consistent quality and above and beyond nature of Susan’s interviewing and writing work for The Mayor’s 100 Teens. She does a tremendous service in that role. Susan McConnell has consistently delighted and surprised me with her exceptional writing style and depth of knowledge. She is an accomplished and skilled professional. Susan has written a variety of pieces for a wide range of audiences for us, but her most amazing work is in the published profiles of the 100 youth selected each year for The Mayor’s 100 Teens. She writes with compassion, makes each individual stand out distinctly from the next, and finds a way to word their sometimes-tragic life circumstances in ways that are uplifting. I wish she wrote all of our important pieces. Susan produces clean and clever copy. It’s always a joy to work with her; she makes my job much easier! Susan’s brilliant. She has much to offer and is so creative! The process of working with her was invaluable to me… I learned a lot. More important, she has a huge heart for the nonprofit sector — our organization is a better one because of her talents.
Let me know how I can help you hit the marketing communications bull’s-eye!
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Copyright 2009, Susan McConnell Communications. All rights reserved. No unauthorized use permitted.